9 eco-responsible swimwear brands to discover for the season

• WE ARE JOLIES
This lingerie brand was launched in 2019 by two French women Florie and Prune. After noticing that there was very little organic lingerie on the market, they decided to create it. First panties, then sports bras, swimwear and homewear with the idea of ​​offering well-made pieces at each stage of production. In addition to producing the pieces with fabrics guaranteed to be free of toxic product residues and organic cotton, the brand also relies on an ecological delivery system with reusable packages, which avoids making 200 kilos of waste each year. Finally, the brand is inclusive and advocates the fact that women are pretty regardless of their physique, skin color, sexual orientation, age or social origin.

Pink Flash Swimsuit Set – WE ARE JOLIES – 75€

• ANJA PARIS
Founded in 2017, the Anja Paris brand is known for its famous and very elegant one-piece swimsuits. The French brand offers perfectly cut and ultra-feminine pieces produced conscientiously in Portugal. The products are formulated in quality and durable Italian, Spanish and Portuguese fabrics for the shortest possible circuit, produced in small quantities and negotiated restocking so as not to overproduce. These swimsuits, which even made Carla Bruni crack, are Oeko-Tex certified and also delivered in a beautiful pouch matching the chosen swimsuit, all in recycled packaging.

The plunging Vichy – ANJA PARIS – 125€

• NENES PARIS
In 2019, Margot took up the crazy challenge of creating a lingerie and swimwear brand with the smallest possible impact on the environment. Nénés Paris was designed to never again have to compromise between style and eco-responsibility. Manufacturing is local (in France and Portugal) and products made from recycled materials reduce CO2 production by 80% and save nearly 90% of water.

Top Berry – NENES PARIS – 60€

• MINT SWIMWEAR
The Menthe Swimwear brand was launched in 2017 in order to take part in the change in the textile industry, in particular swimwear, which has been evolving positively in recent years with the new fabrics arriving on the market. The goal is to inform consumers of possible alternatives and to gradually move away from fast fashion.

Comino bikini bottom – MENTHE SWIMWEAR – €65

• MALINE
The Maline brand was founded by Pauline, a 33-year-old Lyonnaise. After trips to Australia, India, and Thailand, it was in New Zealand, in 2017, that she discovered the principle of recycled fabrics from marine waste. In 2020, she then launched this ethical brand, respectful of people and the environment with durable and comfortable pieces for a maximum of morphologies.

Embossed Khaki Giulia headband – MALINE – 55€

• LUZ COLLECTIONS
The Luz brand offers varied and colorful eco-friendly swimwear for the whole family. On the menu: classic but also asymmetrical shapes so that everyone can find what they are looking for. The brand, which takes care to respect the environment and people, promises a production centered on ethics which allows you to appreciate the pieces with the certainty that they have not exhausted the hands that made them, nor damaged the soils that provided our raw materials.

Melissandre bikini top with ruffles – LUZ COLLECTIONS – €64

• PRETTY MOMES
Since 2013, Alice Pecatte has been designing and designing lingerie and homewear made from existing materials. Textile being one of the most polluting industries in the world, consuming better is a necessity. By founding “Jolies Mômes”, she therefore bet on French and European upcycled fabrics and recycled fibers. The brand thus keeps its promise to use luxurious, existing materials, to avoid overproduction without forgetting the French style and elegance. The purchase of noble fabrics is therefore made from the unused stocks of the biggest brands and each collection is offered in a limited series.

Marinella terracotta bikini bottom – JOLIES MOMES – 50€

• WITHOUT COMPLEXES
The Sans Complexe brand was launched in… 1998! Intended for generous breasts, the bodypositive brand offers comfortable and creative models that combine aesthetics with impeccable support. Listening to her customers, she signs adapted lines with on the menu, timeless, glamorous and elegant, in natural or shimmering tones, which rub shoulders with models with exclusive prints but also everyday, functional, comfortable and reassuring pieces of lingerie.

Non-wired bikini top – SANS COMPLEXE – €31.50

• ULTRAVIOLET
After working for renowned brands such as Kenzo, Sonia Rykiel, Christian Lacroix and John Galliano, Juliette launched “Ultraviolettes” in 2012, a brand of anti-UV swimwear that combines style and sun protection. The collections are made on the shores of the Mediterranean Sea, in Tunisia in particular because the country has real know-how in the manufacture of swimwear and technical clothing. We note that to limit the environmental impact related to the transport of products, they are delivered by boat and grouped together as much as possible to limit the number of shipments.

Tana Liberty Fields swimsuit – ULTRAVIOLET – 57,50€

Elizabeth Sall

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