The famous American media The New York Times announced Thursday that it has acquired the site The Athletic for the sum of $ 550 million.
The Athletic has managed to make its mark in recent years. It has become one of the most viewed sports media in North America and around the world. Launched in 2016, this sports news platform has more than 1.2 million subscribers.
NYT President and COO Meredith Kopit Levien said it was a big day for the New York newspaper, given that The Athletic would enable them to become one of the leaders in the world of sports journalism: “The New York Times already offers excellent sports coverage, but a unique product like The Athletic will allow us to offer much more to our readers and all sports fans. With one of the best sports reporting teams on the planet, The Athletic will be an important addition to The Times. ”
Even though it is an American media, The Athletic still has a foundation in Canada. At the end of 2016, the company opened a second office in Toronto to cover the activities of the Maple Leafs, Raptors and Blue Jays. Since then, it has also offered coverage and a Francophone platform dedicated to the Montreal Canadiens for its Quebec subscribers.