It is often said that the most difficult thing in the artistic world is to last. Not only has Ricardo Larrivee been on the small screen for 20 years on ICI TÉLÉ, but today he is at the head of a kitchen accessories and small appliances empire that bears his name.
The public broadcaster and Productions 350 ̊ celebrated on Thursday the two decades of its show “Ricardo”, which reaches more than 100,000 viewers every morning of the week, according to Numeris.
Ricardo’s recipes are also all the rage on the internet and Quebecers are picking them up all over the place.
Next week, the host will celebrate this 20th anniversary in style. On Friday, February 25, in particular, he will concoct a “White Velvet” white cake in the company of chef and pastry chef Isabelle Deschamps Plante.
Ricardo Larrivee and his wife Brigitte Coutu founded Ricardo Media in 2002, a company that is active in several business sectors (TV, magazines, books, web, boutiques, coffees and prepared meals). Last August, IGA announced that it had acquired a majority stake in the company.