Nineteen architectural follies, modular pavilions of 35 square meters, will mark out in 2025 the avenue Charles-de-Gaulle in Neuilly-sur-Seine (Hauts-de-Seine). These follies, designed by architects Manuelle Gautrand and Edouard François, were unveiled on Tuesday by Mayor Jean-Christophe Fromantin.
Those who wish to occupy one or more of these pavilions (companies, luxury brands, museums, public institutions) will have the choice between two architectural proposals: the earthen folly by Edouard François and the glass one by Manuelle Gautrand.
The two madnesses retained
The first, a cube of raw earth, presenting stratified vaults and cells protected by a glass case, will be born from 3D printers.
– Edouard Francois House
The second is a scholar arrangement of glass blocks from recovered windows, polished or matt, assembled continuously or in moucharabieh.
– Manual Gautrand Architecture
“Carbon efficient“, “aesthetic“, built “from recycled materials“, the follies will be “open to technological experimentation“, explained the mayor of Neuilly-Sur-Seine. Their vocation is to give to the public”a different experience from traditional commerce“underlined the chosen one.
The mayor will receive companies and public actors interested in these follies. “We will judge the intensity and diversity of experiences“that these pretenders to the madness will be able to bring, he says.
The new face of Avenue de Neuilly
Those 19″small architectural extravaganzas“, inspired by the 17th century, will enliven the two kilometers of avenue Charles-de-Gaulle between Porte Maillot and La Défense, to the west of Paris, “an area of very high activity with 40,000 salaried jobs“, according to the mayor.
“The idea is to restore attractiveness to this avenue which had become an urban highway“, by installing these follies and revegetating two of its ten hectares with nearly 600 trees and favoring soft mobility.
the cost of rehabilitation of this avenue is estimated at more than 58 million eurosfinanced mainly by the City with grants from local authorities and institutional partners.
Each company or public institution that will occupy these follies will enjoy an authorization 15 year temporary occupancy and will have to finance its construction cost, namely 600,000 euros.